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Updosed Craft Cafe
BRAND DESIGN
BRAND DESIGN
Purpose: Logo development across multiple touchpoints, including posters, social media, and a merchandise kit, with a focus on workflow and production execution.
Role: Communication Designer
Timeline: 12 weeks
Tools: Illustrator, Photoshop, and Adobe Express
PROBLEM
With no existing brand presence, the startup faced low recognition and unclear positioning, limiting its ability to attract and build trust with customers.
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