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Yogos by Chobani

BRAND DESIGN 

BRAND DESIGN

Purpose: The revival of a discontinued product, reintroduced through a modern redesign. Included logo development, conceptualizing two unique flavors, and designing a social media campaign. 

Role: Communication Designer

Timeline: 8 weeks 

Tools: Illustrator, Photoshop, Adobe Express, and Google Gemini.

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PROBLEM

As health awareness grew, the original Yogos no longer aligned with modern standards for ingredient integrity and brand trust. Reintroducing Yogos backed by modern wellness standards and updated flavor combinations. 

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